Privacy Policy

Last updated: August 2026

This policy covers Leadboard CRM in all the ways it's offered: the web platform used by real estate companies and agents to manage leads, email communication, follow-ups, and team collaboration, and the Leadboard CRM mobile app for iOS and Android used by agents and by the public to browse property listings.

A. Web Platform

1. Information We Collect
  • User account details (name, email)
  • Company and team information
  • Connected email account data (SMTP or OAuth tokens)
  • Email messages for inbox/sent synchronization
  • Lead and customer data entered by users
  • Activity logs for follow-ups and automation tracking
2. How We Use Data
  • To provide CRM lead management services
  • To sync and send emails via connected accounts
  • To automate follow-ups and notifications
  • To enable team collaboration and lead assignment
3. Email Data Usage

Email data is used only for CRM functionality such as inbox sync, lead tracking, and communication history. We do not sell email content.

4. Third-Party Services (Web)
  • Google OAuth (Gmail integration)
  • Email providers (SMTP/IMAP servers)

B. Mobile Application (iOS and Android)

5. Who Uses the App

The Leadboard CRM mobile app has two modes of use: anyone can browse the public property catalogue without creating an account, and real estate agents can sign in with company-issued credentials to access their personal CRM workspace.

6. Information We Collect in the App
  • Public/guest use: if you submit an enquiry about a property, we collect the name, phone number, email address (optional), and message you provide, which is passed to that property's listing agent as a new lead.
  • Agent accounts: your name, email, and password (verified at sign-in via a one-time email code), plus your profile details (phone, position, photo) if you choose to add them.
  • Lead and CRM data: the leads, contact details, notes, activity history, pipeline stage, and calendar events you create or that are assigned to you within the app.
  • Saved favorites: properties you mark as favorite are stored locally on your device only and are never transmitted to our servers or shared with anyone.
  • Push notification device token: if you're signed in as an agent, we register your device with Firebase Cloud Messaging (a Google service) to deliver push notifications for events like a new lead assignment or stage change. This registration consists only of a device token used to route notifications to your device — it does not identify you personally beyond linking that token to your agent account, and is removed when you sign out.
7. Information We Do Not Collect

The mobile app does not access your device's location, camera, or photo library, and does not use advertising or analytics SDKs. Signed-in agents can receive push notifications (see above); the public/guest browsing experience never registers for push notifications.

8. How the App Uses Your Data
  • To authenticate your account and keep your session secure
  • To display, create, and update leads, pipeline stages, and calendar events assigned to you
  • To show property listings belonging to your company or the public catalogue
  • To let you contact a lead or a listing agent directly by phone, SMS, WhatsApp, or email — these actions hand off to the relevant native app or service on your device, which then operates under its own privacy policy
  • To deliver push notifications about your leads and CRM activity to signed-in agents, via Firebase Cloud Messaging
9. Where Data Is Stored

Your sign-in session is stored securely in your device's Keychain (iOS) or equivalent secure storage (Android) and is never accessible to other apps. All other CRM data (leads, pipeline, events, properties) is stored on Leadboard's servers, the same backend used by the web platform, and is transmitted over an encrypted (HTTPS) connection.

10. Third-Party Services (Mobile App)
  • WhatsApp, your device's phone/SMS dialer, and your default email app — only opened when you choose to contact a lead or agent, and only with the phone number, email address, or message you're initiating
  • Firebase Cloud Messaging (Google) — used solely to deliver push notifications to signed-in agents' devices. See Firebase's privacy policy.

C. General

11. Data Security

All sensitive data, including passwords and access tokens, is encrypted using Laravel's encryption standards on our servers and platform-standard secure storage on your device.

12. Data Ownership

All leads, emails, and CRM data belong to the respective company or user who created them.

13. Your Choices

You can sign out of the mobile app at any time, which removes your locally stored session. To request deletion of your account or the data associated with it, contact us using the details below.

14. Contact

Email: support@leadboard.ae